Chapter 13: Personal Selling and Sale Promotion:

1. In what types of purchasing situations or industries is personal selling a very important component of a firm's marketing efforts?

2. Identify any three important personality traits for being a successful salesperson.

3. Briefly discuss any two pros and any two cons of a straight salary system for salespeople,

4. What are the main differences between contests, sweepstakes, and games in the sales promotion function?

5. Why is sales promotion becoming increasingly popular these days?