Chapter 13 Video Quiz Ski Butternut 1. In its attempt to get people who have never skied before to try out the sport, Ski Butternut prices a rst-time package of a ski lesson. a lift ticket, and a rental at $75, much lower than the $135 price of the three individual components. The company aims to gain more customers using this strategy. This strategy is known as r . . . . ' a.sk|mm|ng pricmg C b.prestige pricing (1 . . c.loss-leader prlcmg C d.odd pricing 2. Which of the following is the objective of Ski Butternut's pricing strategies? C a.Targetreturn objectives f". b.Market suppression r\" . . ' c.Volume objectives C d.Meeting competition objectives 3. Ski Butternut's season pass is priced at $275a ve-visit breakeven point. What does this imply? (- . . . . ' a.The busmess needs customers to VISIt at least ve times in order to earn revenue for the visits. C b.The business will not make a prot unless passholders visit the mountain more than five times. C c.The customers have to visit the mountain a minimum of ve times in order to become a passholder