Chapter 13

1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can marketers best manage luxury brands?
5. What environmental issues must marketers consider in their product strategies?
6. How can a company build and manage its product mix and product lines?

Chapter 14

1. How can services be defined and classified, and how do they differ from goods?
2. What are the new services realities?
3. How can companies achieve excellence in services marketing?
4. How can companies improve service quality?
5. How can goods marketers improve customer-support services?

Chapter 15

1. How can new products be categorized?
2. What challenges does a company face in developing new products and services?
3. What organizational structures and processes do managers use to oversee new-product development?
4. What are the main stages in developing new products and services?
5. What is the best way to manage the generation of new ideas?

Chapter 16

1. How do consumers process and evaluate prices?
2. How should a company set prices initially for products or services?
3. How should a company adapt prices to meet varying circumstances and opportunities?
4. When and how should a company initiate a price change?
5. How should a company respond to a competitor's price change?