Chapter $22$ emphasizes that most cultural ethnographers $($researchers$)$ believe that changing corporate culture is impossible. Given that they cannot use their thick descriptions to create change, what is one way that cultural ethnographers can justify the expense of their work?

By emphasizing that conducting more ethnographic research will eventually help them discover how to change an organization's culture.

By emphasizing the value of understanding culture for organizational recruitment.

By emphasizing that understanding an org$$nization$\text{'}$s culture is interesting to many people.

By emphasizing how their studies can lead to more accurate organizational communication theories.