Chapter 2 describes alternative corporate growth strategies (see Exhibit 2.5). For each growth strategy, marked by a bullet point in Exhibit 2.5, give an example of a company successfully implementing it.

EXHIBIT 2.5 Alternative Corporat e Growth Strategies Current products New products Market penetration strategies Product development strategies . Increase market share . Product improvements . Increase product usage Increase frequency of use . Product-line extensions Current markets Increase quantity used . New products for same market New applications Market development strategies Diversification strategies . Expand markets for existing . Vertical integration products Forward integration New markets Geographic expansion Backward integration Target new segments . Diversification into related businesses (concentric diversification) . Diversification into unrelated businesses (conglomerate diversification)