Chapter 2 of the textbook discusses the ongoing issues sales and marketing departments have with one another. While this conflict is not necessarily a new phenomenon, the gap between these departments has widened over the last decade.

discuss how this rift has affected customer relationships, focusing on the following questions:

• What aspects of the sales/marketing divide has been most unfavorable to the customer?
• Cite examples of how some brands and/or companies have dealt with this sales & marketing discord.
• Most importantly, highlight how this divide can negatively affect customer response initiatives.