CHAPTER 2 OPERATIONS AND SUPPLY CHAIN STRATEGIES 59 Questions 1. What were some of the key structural and infrastruc- tural elements that defined Netflix's supply chain strategy before 2011? Today? 2. How have the customers' order winners for Netflix's cus- tomers changed over time? Would today's customer be satisfied by the delivery performance or selection of Netf- lix's "old" supply chain? 3. As of early 2017, Netflix still supported customers who want to rent DVDs, although the number of subscribers has fallen to around 4.1 million (vs. 94 million online sub- scribers) 9. Should Netflix abandon its physical distribu- tion system altogether? Why or why not?

Questions 1. What were some of the key structural and infrastructural elements that defined Netflix's supply chain strategy before 2011? Today? 2. How have the customers' order winners for Netflix's customers changed over time? Would today's customer be satisfied by the delivery performance or selection of Netflix's "old" supply chain? 3. As of early 2017, Netflix still supported customers who want to rent DVDs, although the number of subscribers has fallen to around 4.1 million (v. 94 million online subscribers) )19. Should Netflix abandon its physical distribution system altogether? Why or why not