Chapter $2$

What are the implications of the NBA$$s marketing strategies for other major sports organizations if they look for opportunities in the global market?

What have been key stages in the historical evolution of modern sport from indigenous, local, or regional games to global competitions?

What major forces and critical junctures have contributed to the intensification of sports globalization?

What are the impacts of international migration and athlete movements on the globalization of sport?

Using the NBA as an example, discuss how a professional sports league can effectively penetrate the international market.