Chapter 3: Collecting Information and Forecasting Demand

Jane Melody asks you to scan Sonic's external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 smart phone. Using Internet or library sources (or both), locate information to answer three questions about key areas of the macroenvironment.

What demographic changes are likely to affect Sonic's targeted segments?Why and how will they impact Sonic's plan?

What economic trends might influence buyer behavior in Sonic's targeted segments?Why and how will they impact Sonic's plans?

How might the rapid pace of technological change alter Sonic's competitive situation?Be specific, what technology?How?