Chapter 3: Linking Strategies and the sales role in the era of CRM and data analytics Ethical Question You are the Sales Manager for a paint manufacturer that sells to various global automobile manufacturers. Your key account manager for a large, global German automobile company has come to you with big news she has learned from her company contacts that they are planning to introduce a revolutionary new car within six months that will dramatically change the automobile market. She says that the company is demanding total secrecy and to protect confidentiality they specifically don't want your company making this part of its CRM tracking program. Your firm believes that its CRM system database is secure and your salespeople are under strict orders to log all customer information into the system. What will you tell your key account manager? Justify your decision