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Chapter 3 of the textbook covers the fundamentals of how to conduct a market analysis using the Five Forces Model. Your assignment is to conduct
Chapter of the textbook covers the fundamentals of how to conduct a market analysis using the Five Forces Model. Your assignment is to conduct a Forces Model and analysis on any major fastfood restaurant of your choice. Fastfood must be a national and wellknown chain.
Here is a video to also help frame how to conduct the Porter Forces analysis: To successfully complete this assignment you need to create a power point slide presentation, covering the following:
Introductory slide providing the complete visual and chart of the Porter Forces of your chosen fastfood restaurant
Slide per each of the forces, providing at minimum factors of each of the different forces. As an example, there would be one slide on the Power of Buyers, and within that slide, bullet point factors with added commentary, justification for each factor.
Each slide on each Force, should also be labeled as either High, Medium, or Low force.
A final slide should be given on what the competitive edge and advantage currently is compared to the competition for your fastfood brand.
This assignment can be any PowerPoint template desired and format. It must cover the content above. A references slide is needed, and any references cited in the powerpoint.
This assignment is due by Sunday of Week by : PM
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