Chapter $3$:

What will you be doing on this day$/$month $3$ years from now?

What are some examples of seasonal products$/$businesses$?$

Chapter $4$:

What could happen if we do NOT listen to Voice of the Customer?

What is the difference between customer Wants and Needs?

Which is easier to manage: steep growth or staggered growth?

How reliable does the Space Station need to be$?$

What do you consider to "excellent" customer service?