Chapter $4$

$$ How are international sporting events important?

$$ What is the IOC and its responsibilities?

$$ What are the pros and cons of hosting a large international event, such as the Olympics?

$$ How does the international marketplace influence other professional and amateur sports?

$$ What are some global and marketing trends that have influence many sports, and other industries?

$$ How have multicultural markets and multigenerationalism impacted sport?

$$ How have laws like Title IX impacted the sports industry?

$$ Be prepared to discuss how large sporting events impact the economy in $2$ general ways. How might sports industries tailor themselves as a travel destination for niche travelers or ecotourists?

Chapter $5$

$$ Be familiar with the following terms: interactions, marketing information systems $($MIS$),$ managing data, analytics, algorithm, frequency table, focus groups, data mining, data interpretation, big data, convergence analytics, customer lifetime value $($CLV$),$ data$-$driven decisions, cohort

$$ Be prepared to discuss the $4$ components of MIS

$$ What are the limitations of marketing research? How is it helpful?

$$ Why are research ethics important? What are $2$ important characteristics?

$$ Be prepared to discuss the $7$ steps of marketing research

Chapter $6$

$$ Be familiar with the following business terms: product mix, basic product, product enhancements, product extensions, product line, packaging, brand, trademark, licensed brand,

$$ Be prepared to discuss the $5$ levels of brand recognition

$$ How does the product mix relate to a sports business$$s bottom line?

$$ What is the NCAA and its responsibilities?

$$ How does the recruiting process relate to marketing?

$$ Be prepared to discuss the $4$ stages of the product life cycle

$$ What is the importance of product positioning?

Chapter $7$

$$ Be familiar with the following business terms: channel management, channels of distribution, intermediaries, logistics$,$ predictive analytics, predictive search, vertical integration, vertical merger

$$ What is the relationship between channel complexity and efficiency?

$$ What are the $2$ main channels of distribution for sports events? How have they changed over time?

$$ What are the pros and cons of various mass media platforms?

$$ Be prepared to discuss how technology has impact the sports industry and give some examples of how it will continue to do so

Chapter $11$

$$ Be prepared to discuss selling, the $6$ steps of the sales process, and the pros & cons of personal selling

$$ What are the $3$ categories of information that are important for salespeople to understand?

$$ What are the $5$ steps of the consumer decision making process?

$$ What are some similarities and differences between ticket brokers and ticket scalpers?

$$ How do sports organizations promote themselves to different groups of consumers?