Chapter 5: Managing people: Contexts of HRM, diversity and social inequality CASE STUDY: DIVERSITY AT JOHNSON & JOHNSON Johnson & Johnson, a global manufacturer of health care products headquartered in New Brunswick, New Jersey, takes diversity very seriously. In 2009, & 's Chairman and CEO William C. Weldon received a perfect score from Diversity Inc magazine for his diversity commitment. In addition to meeting regularly with employee groups, Weldon has &'s chief diversity officer report directly to him and holds a senior position on a non profit organization tied to a multicultural group. He ties more than 6 percent of his direct reports bonuses to diversity results. &'s online Diversity University provides diversity-related resources, cultural awareness training tools featuring country-specific content, and classes that introduce the concepts, personal benefits, and business advantages of diversity. &s workforce and managerial ranks also reflect the demographics of the communities the company serves. The company is even committed to diversity among its suppliers and participates in the National Minority Manufacturing institute Diversity drives 18's innovation and performance. As one vice president stated, "We recognize that diversity leads to innovation and innovation leads to business success, which in turn, leads to fulfilling opportunities for our employees." &'s commitment to diversity percent of the company's highest-paid employees. As Weldon states, "Diversity and inclusion are part of the fabric of our businesses and are vital to our future success worldwice. The principles of diversity and inclusion are rooted in Our Credo and enhance our ability to deliver products and services to advance the health and well-being of people throughout the world. We cannot afford to reduce our focus on these critical areas in any business climate." Problem Solving Activity: 1. How do J&'s diversity programs help it to better compete? 2. Which of the programs described in this case study do you think would be mest effective at promoting and leveraging diversity at J&J? 3. Do you think diversity can lead to negative outcomes at &? If so, which outcomes and