Chapter 5 of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships.

As CEO, write a letter to employees conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships. Be sure to highlight how the company culture contributes to:

1. the overall satisfaction of the customers
2. the implementation of all customer response directives