Chapter 6 Business Foundations A Changing World

When the Ford Fusion introduced to the public, Ford had been planning this for many years. As with any successful product, there must be a plan, the plan must be implemented, and the plan with be watched and monitored to be sure it is doing what is planned. As stated in the text, Ford had goals that were very important in this strategic process; market share growth, great selection options, and going green.

After reading chapter six and the case, how did Ford position themselves in the marketplace?