Chapter 6: Strategic Management, we are introduced to Michael Porter's five competitive forces. This concept is further detailed in the Harvard Business Review article called The Five Competitive Forces that Shape Strategyby Michael Porter. In this article, Porter explains that traditional rivals, customers, suppliers, new entrants and substitute products or services all exert pressure on a company to continuously update its strategy. Porter gives examples of the airline industry, soft drinks and the dot com boom, to demonstrate how the use of the five competitive forces allows a company to focus on business fundamentals vs. being caught up in the hype of the sexy or cool.

Pick a company you are interested in. Research the company and explain how the five competitive forces apply to it.

I chose the company Starbucks can you help explain how the five competitive forces apply to it.