Chapter 7 Case: Amazon.com: One E-store to Rule Them All

1. Identify and define three possible problems Amazon will have to face in the next five (5) years.

2. Choose one of the problems you outlined in question 1 and generate and evaluate three possible solutions to that problem.

3. Decisions are made based on changes in the business environment. Choose your best alternative in question 2 and explain why that would be the best direction for Amazon to take. Consider the type of environment where Amazon has operated in the past, currently and in the future. Consider the risk of failure and the type of decisions it has made / will make in the future.

4. Amazon needs to grow. However, there is more competition now than in the past. Apply Figure 7.6 to identify the steps that Bezos may undertake next to grow his company. Use all parts of this model.