Chapter 7. Decision Making and Advertising Discussion Questions

1. Why is advertising part of social influence? Think of an advertisement that you have seen or heard and how it made you aware of a product or service. Explain your answers.
2. What do you own that has depreciated in value? Do you accept this depreciation or not? Explain your answer.
3. Select two print ads and compare their messages. What are they selling? Who is their audience or target market? How effective are the ads in grabbing your attention?
4. Do you think there should be more or less government regulation of advertising? Support your answer with examples.
5. Go to the FTC website and see what it says about advertising. What are the current issues they are involved in?