Question
Chapter 7: PUTTING PRINCIPLE TO WORK Purpose: To perform a simple SWOT analysis Exercise: Go to http://www.marketingteacher.com/, locate the list of SWOT analysis examples, and
Chapter 7: PUTTING PRINCIPLE TO WORK
Purpose: To perform a simple SWOT analysis
Exercise: Go to http://www.marketingteacher.com/, locate the list of SWOT analysis examples, and click the link to go to the SWOT for Nike.
- What are Nikes strengths, weaknesses, opportunities, and threats?
- Analyze Nikes weaknesses. How do you think the companys strengths might be used to overcome some of its weaknesses?
- Analyze Nikes opportunities and threats. What can additional opportunities suggest? What additional threats can you identify?
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
