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Chapter 7 was about managing sport brands. I have to believe that this is prefect time for us to discuss rebranding of the Cleveland Indians.

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Chapter 7 was about managing sport brands. I have to believe that this is prefect time for us to discuss rebranding of the Cleveland Indians. Please see here https:/ /www.mlb.com/indians/fans/cleteamname What do you think about new logos, colors, new name? What do you like/ dislike about these brand elements (logo, color, name)? Explain why. Also in the website above, click 'Team Name Branding Process' on the right side, and read the entire time line. What do you think about the process? Any suggestion to this process? Why do you suggest that

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