Chapter $8$ Case: Uber $$ Riding the Gig Economy

$1.$ Using examples from the text case, apply the five steps of the Planning Process to Uber$$s

development of it$$s app$-$driven online cab service.

$2.$ Using examples from the text case, outline the Strategic, Tactical and Functional plans Uber has

concerning its new self$-$driving car program. Show at least one plus and one minus within each

of the plans.

$3.$ Plans rarely absolutely go to plan! The case at the beginning of chapter $8$ lists what have been

identified as $$five key risks for the world at large$.$ What planning tools might Uber use to deal

with two of these risks Uber has faced with its online cab business model.

$4.$ How might Uber use Fig. $8\mathrm{.}5$ to work with municipalities and provinces to create the

infrastructure and legislation needed to achieve its self$-$driving car goals? Use examples from

your case.