Chapter 8 Designing and Managing Products. Well differentiated products can create significant competitive advantages in the marketplace. What are the critical attributes for creating differentiation? Please choose the best most complete answer. Features, Performance Quality, Durability, Reliability, Conformance Quality, and Performance Quality Features, Performance Quality, Durability, Reliability, and Core Functionality. Features, Performance Quality, Durability, Reliability, Conformance Quality, Performance Quality, and Core Functionality. Features, Performance Quality, Reliability, Conformance Quality, and Performance Quality. What percent of revenue does the average company in America spend on marketing investments/activities? What do the best companies invest? 8% is average; the best companies invest 20% or more. 9% is average; the best companies invest 20% or more. 12% is the average; the best companies invest 15% Marketing is an important business discipline/function that requires an understanding of economics, finance and business strategy. A large percent of marketing investments are not effective; that is why a solid business marketing education is very important to ensure the firm remains relevant, competitive and profitable. True False