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Chapter 8, Question 5 Makayla Jennings is the general manager at the Hampworth Inn. Le'Veon is the property's ont ofce manager (POM) and Latisha is
Chapter 8, Question 5 Makayla Jennings is the general manager at the Hampworth Inn. Le'Veon is the property's ont ofce manager (POM) and Latisha is the hotel's Director of Sales and Marketing (DOSM). All three serve on the hotel's RM committee. The hotel has 195 rooms available for sale. Next month, the hotel will serve as the headquarter hotel for the Retired Fireghters Association. The Association originally blocked 100 rooms per night for Thursday, Friday, and Saturday nights at a rate of $1 19.00 per night. The hotel accommodated their request and all the rooms in their block have been picked up. Now, the group has requested that Latisha add 30 rooms each night to their block at the originally contracted rate of $1 19.00. They state that they will use all of the 30 additional rooms if they are made available, but if not they will move their remaining 30 attendees down the street to the Comfort Inn. Latisha is in favor of increasing the block and keeping the group together. The current rooms availability forecast for the three days of the meeting is as follows: Current Rooms Sales n_m-m- m Le'Veon 1s sed. Rather than increase the room block of the Fireghters, he is convinced that he can sell additional rooms at an ADR of $1619. 00 as indicated in the following forecast he has prepared: Le'Veon' s Forecast ADRtS) Thursday Fday Additional rooms to be sold at rack rate 169.00 Under Le'Veon's plan, he states, \"the hotel can maximize its ADR.\" Based on Latisha's and Le'Veon's estimates, Makayla knows the hotel would maximize its occupancy percentage if she takes Latisha's advice, 195 total but would command a higher ADR if she follows Le'Veon's advice. Help Makayla analyze the data she needs to answer the questions that follow by filling in the chart: _
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