Chapter 8:Scale, Non-scale and Vertical Strategies

1. For enterprises that pursue low-cost strategies, what organizational costs are there of differentiation strategies that do not exist? Why do they arise?

Chapter 9:Innovation Strategies

1. In markets such as eyesight testing, how far can small, independent providers adopt the same technologies to compete with the national chains? How can they compete more effectively in other ways?

Textbook: Pitt, M., & Koufopoulos, D. (2012). Essentials of Strategic Management. London: Sage.