Chapter 9- Chapter 9: Media Richness:

Media richness measures the capacity of a given communication medium to convey information and promote understanding.

Four factors affect communication richness:

1. Speed of feedback: Faster feedback offers more richness
2. Channel: The visual and audio characteristics of a video conference are richer than the limited visual aspects of the written report
3. Type: Personal media such as phone calls and interpersonal speech are richer than impersonal media such as memos and group emails
4. Language source: The natural body language and speech and a face-to-face conversation provider richer medium than the numbers in a financial report

In 400 words:

1. Identify and explain, in your own words, how the four factors affect communication richness

2.In your own words, why did you choose these concepts/theories/ideas?

3.In your own words, how do you see applyingthem in your business career?