Question
Chapter 9 Exercise: Business in Emerging Markets Discussion Point 1 : The CEO of Heinz on Powering Growth in Emerging Markets Please read an article:
Chapter 9 Exercise: Business in Emerging Markets
Discussion Point 1: The CEO of Heinz on Powering Growth in Emerging Markets
Please read an article: "CEO of Heinz on Powering Growth in Emerging Markets"
- What are the Four A's for Heinz's long-term emerging market strategy? Briefly describe them. Also, which elements of 4P's marketing mix is related to each A?
- How different Heinz's approach to evaluating acquisition in emerging markets is from it in developed economies?
- According to Heinz's CEO, what is the most important factor for business in emerging markets marketers should consider? Why?
- Other than the factor in Question 3 above, what are other considerations for foreign marketers?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
