Question
Chapter 9 Group Assignment The chapter opener, page 301, discusses how DASANI was able to use creative advertising to reposition the brand and make it
Chapter 9 Group Assignment
The chapter opener, page 301, discusses how DASANI was able to use creative advertising to reposition the brand and make it the leading brand of bottled water.Evaluate the creative strategy used by the Lambesis Agency for DASANI bottled water as well as the two line extensions, DASANI Drops and DASANI Spar- kling. Why have they been effective?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
