Chapter 9 outlines Seven Guidelines for Evaluating Creative Output...

1. Choose a print/online advertising campaign for any product/service and find an example of one of the ads from the campaign. (You will need to provide me with this ad so scan it or provide a link).

2. Analyze the campaign, and the specific advertisement you have found, with respect to the seven guidelines in Chapter 9.

3. Identify any areas where you feel the campaign/advertisement does meet the guidelines and explain why this is so.

4. Identify any areas where you feel the campaign/advertisement does not meet the guidelines and explain why this is so.