Chapters 6,7, and 8 from MKTG¹² book ISBN 978-1-337-40758-8

1) What are the steps of the decision process for purchasing a new product. 2) How can marketers and consumers reduce cognitive dissonance? (you will basically provide two separate answers for this question. One answer for marketers and one for consumers.) 3) List and briefly describe four factors that could influence your level of involvement in the purchase of a new product. 4) List and define three roles in the Buying Center. 5) List and briefly describe all categories of reference groups that affect your consumer purchase decision-making process. 6) What are unique about business demand. 7) Name and briefly define the types of selective perception. 8) What are the criteria for successful market segmentation? 9) What does perceptual mapping show marketers? Describe the positioning bases. 10) Explain the importance of market segmentation.