Character Is Important! Alex Anderson is an assistant soccer coach and part-time profile on sites such as Facebook, Twitter, Instagram, and instructor in recreation management at a Canadian univer- LinkedIn. It doesn't take long and is just due diligence. We sity. Alex plays an important role in assessing potential don't want problems, and this is just another way of verify- soccer recruits. Alex and the other coaches carefully review ing information and screening out those athletes who won't information about each athlete (such as watching the ath- fit in here." lete play [where feasible), reviewing the rsum, and criti- cally evaluating a recruitment video). DISCUSSION QUESTIONS However. Alex has also assumed responsibility for studying the athlete's online profile and has found that such 1. Do you support Alex's approach? information is very informative. As Alex has stated, "You 2. What are the advantages/disadvantages of reviewing a can learn a lot about the behaviour, motivation, commit- person's postings on social media as part of the recruit- ment, and interests of each athlete in a few minutes. I like ment/selection process? to Google each athlete and check out his or her social media