> Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point > Describe the content of the business website > Conduct a SWOT analysis for the business (Explain each point) At least three points for each. > Develop an e-commerce presence map. (For example: website, email ... etc.) What activities does the company use these platforms for? (E.g., marketing, customer service, news...etc.)