• Charity name is : United Way
• We ultimately established TD Bank as our cause partner.

First and foremost, United Way is a coalition network of 77 local United Way Centraide offices serving more than 5,000 communities across Canada, each registered as its own non-profit organization and governed by a local board of independent volunteer leaders. Locally and nationally, our goal is the same - to create better life chances for everyone in our communities.

And TD Bank has always been committed to supporting its customers, colleagues and communities. TD Bank has been monitoring the impact of COVID-19 on our community and will continue to respond where they can be most helpful. This is consistent with the United Way's ongoing strategy of "We take pride in improving the lives of communities across the country.

Finally, TD Bank Group donated $1,000,000 to support the Canadian Association of Community Health Centres and the National Association of Community Health Centres, which work closely with the most vulnerable individuals in the community. This is in line with the United Way's strategy. We will both provide the best services and create better opportunities for the entire community.

• Our charity and TD Bank can work together by organising charity events, such as jogging races in the community.

TD Bank's financial strength is something that our charities need. At the same time, working with charities TD Bank can enhance its brand image and find many potential customers.

• TD Bank will partner together with famous influencers on TikTok, Youtube and Instagram to establish a digital campaign and attract people.

Digital influencers can educate more people in a faster manner as well as win over peoples trust, just like it happens nowadays.

BASED ON THE INFORMATION ABOVE, BRAINSTORM THE FOLLOWING

1. Building on the strengths to capitalize on the opportunities while addressing the challenges, what "renovation or innovation idea" would you recommend and why?
2. Develop one key new initiative idea to help solve the big issue you identified e.g. campaign to raise brand awareness, constituent engagement, increase funds raised etc.
3. Flesh out your idea - objective, target market, positioning, communications plan, implementation plan (main message and tools that you will use) rough budget - expected results and costs.