Charles owns a chain of shoe stores. He is evaluating how he allocates his firm's IMC budget. He invests in a variety of advertising media, spends money on his firm's public relations efforts, and is now considering social media opportunities. To ensure he reaches his target audience with the desired message, Charles must recognize that each IMC alternative

Group of answer choices

stands on its own.

represents a part of a whole.

communicates a unique purpose.

limits the value to the customer.

depends on the supply chain.