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Chateau Ste Michelle ( Riesling wine ) focuses on all legal - age consumers in the Pacific Northwest and America at large. Based on this

Chateau Ste Michelle

(

Riesling wine

)

focuses on all legal

-

age consumers in the Pacific Northwest and America at large. Based on this information, the company is using

niche targeting strategy

repositioning strategy

multisegment targeting strategy

undifferentiated targeting strategy

reengineering strategy

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