Question
Chatime a worldwide milk tea brand wants to expand its male audience in the Australian market. Based on Chatime strengths: customizable, famous, worldwide brand etc.
Chatime a worldwide milk tea brand wants to expand its male audience in the Australian market.
Based on Chatime strengths: customizable, famous, worldwide brand etc. What kind of marketing strategy could we use for male target audiences? (such as protein shakes, low sugar drinks?)
I need some strategies with specific to explain, please
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
