Chaudary, Zafar and Salman (2015) feel that advocates of TQM consider that improved quality should shrink costs and thus improve financial performance, whilst encouraging a culture which emphasises the prevention of errors as a key feature throughout an organisation. (a) Discuss how organisations can reduce costs by ensuring that products meet customers expectations, while avoiding the costs associated with failing to meet quality targets. (15 marks) (b) Critically appraise the sentiment in the above statement that in order to reduce costs an organisation must embrace TQM throughout all departments of the company. (10 marks)