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Check My Work ( No more tries available ) You have been hired as global marketing director for a successful chain of sushi restaurants in

Check My Work (No more tries available)
You have been hired as global marketing director for a successful chain of sushi restaurants in the U.S. and Canada. Your company wants to expand worldwide, but is finding it particularly difficult to expand in certain Middle East countries. You notice there is only one other large chain of sushi restaurants in the Middle East, and they are very successful. Your market research indicates that the population could support more sushi restaurants. The problem is that local regulations, tax laws, and other legal uncertainties make your expansion a risky endeavor for your company, since you don't have much operating experience in these countries. Your company's top priorities are to gain market share quickly and to have control over the quality of the restaurants. However, you also want to limit the risks associated with opening restaurants in a new market. What is your best option from the choices below?
a. Acquire the existing sushi chain in the Middle East.
b. Joint venture with real estate management companies in the Middle East.
c. License to restaurant management companies in the Middle East.
d. Export to sushi restaurants in the Middle East.
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