Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Check My Work ( No more tries available ) You have been hired as global marketing director for a successful chain of sushi restaurants in
Check My Work No more tries available
You have been hired as global marketing director for a successful chain of sushi restaurants in the US and Canada. Your company wants to expand worldwide, but is finding it particularly difficult to expand in certain Middle East countries. You notice there is only one other large chain of sushi restaurants in the Middle East, and they are very successful. Your market research indicates that the population could support more sushi restaurants. The problem is that local regulations, tax laws, and other legal uncertainties make your expansion a risky endeavor for your company, since you don't have much operating experience in these countries. Your company's top priorities are to gain market share quickly and to have control over the quality of the restaurants. However, you also want to limit the risks associated with opening restaurants in a new market. What is your best option from the choices below?
a Acquire the existing sushi chain in the Middle East.
b Joint venture with real estate management companies in the Middle East.
c License to restaurant management companies in the Middle East.
d Export to sushi restaurants in the Middle East.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started