Check the following structure to select your business within the industry: General Area - Industry - Accommodation | Food & Drinks | Travel and Tourism Specific Business - Accommodation - Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB - Time Sharing OR Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafs | Nightclubs | Tea & Coffee Shops OR Specific Business - Travel and Tourism - Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline Task Description 1.0 Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business.