Checklist: The Product

Step 1: Select one of the following products for this assignment for the fictional company Proserve Corp.

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple, spice, and cinnamon.

-A new toothbrush that dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

-A new foldable chair that can be carried in one hand, weighs 1.5 lbs. and holds up to 300 lbs.

-A new transcription tool with 98% accuracy.

Step 2: Apply product elements to make this product complete by responding to the following:

• Describe the type of product you selected and include product attributes: quality, features, benefits, style, and design.
• Provide a proposed product line (depth) and product mix (the 4 P's; width) for your good. See Exhibit 10.1 in the text.
• Describe the elements of the product's branding (i.e., brand name, sponsor, and brand strategy).
• Provide a packaging plan and any warranty or copyright involved if applicable.

Step 3: Place (or distribution)

• Discuss three different distribution models available for getting the product from the producer to the consumer.
• Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
• Provide at least one distribution model that would be most effective for the Proservice's new product. Explain why it would be most effective.