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Cheerios released a commercial showing a mother and daughter having breakfast together. They then bundled into a car and drove over to the child's father's
Cheerios released a commercial showing a mother and daughter having breakfast together. They then bundled into a car and drove over to the child's father's house, where the mother handed over the child's overnight bag and exchanged an amicable smile with the father. Cheerios is addressing which buying influence?
a Reference groups
b Gender
c Family lifecycle stage
d Social class
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