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Cheese Burst, an American fast food chain penetrated into the Italian market by providing a firm in Italy the rights to use the company s
Cheese Burst, an American fast food chain penetrated into the Italian market by providing a firm in Italy the rights to use the companys name, trademarks, and technology. Which of the following contractual entry modes would have been used by Cheese Burst?
Select one:
A
Joint venture
B
Coproduction
C
Contract manufacturing
D
Franchising
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