Chegg expert is to please kindly prepare marketing management assignment in $4000$ words or more according to requirement as stated in the format and to pressent in format provided, based on text given. TQ $(25$ marks$)$ strictly no copy and paste$/$ no plagiarism$-$ marks will be deducted$-$ Eco$-$friendly store: You have a friend named David who is a passionate environmentalist and runs a small eco$-$friendly products store in a suburban area. David's store offers a range of sustainable and environmentally friendly products, but he's been struggling to compete with larger retailers and e$-$commerce giants. David's store faces stiff competition from larger retailers and e$-$commerce giants that have extensive resources and a wider product range. These companies can often undercut prices, making it challenging for David to compete solely on price. Although David's store is in a suburban area, its reach is limited compared to online competitors. Many potential customers may not even be aware of the existence of his eco$-$friendly store. David has primarily relied on his store's mission and word$-$of$-$mouth recommendations. While this approach is commendable, it limits his ability to tap into the vast online market, where many consumers look for sustainable products. David's store may face the challenge of standing out in a crowded market. To succeed, it's essential to differentiate his offerings from what larger retailers and e$-$commerce giants provide. $($ The objective of this assignment is to develop a comprehensive marketing strategy for David's eco$-$friendly products store, addressing the challenges he faces in competing with larger retailers and e$-$commerce giants. Your strategy should focus on expanding the store's reach, increasing online visibility, and differentiating its offerings. Your task is TO PREPARE A REPORT according to the format given ON THE NEED OF INTEGRATING THE e$-$COMMERCE PLATFORM FOR THE BOOKSTORE. YOUR REPORT MUST ADDRESS THE FOLLOWING: $(1)$ Conduct a thorough market analysis to identify the eco$-$friendly products market's current trends, consumer preferences, and competitive landscape. $(2)$ Develop a strategy to establish a strong online presence for David's store. $(3)$ Provide strategies to help David's store differentiate itself from larger competitors. $(4)$ Highlight the potential benefits of the proposed strategy for David's eco$-$friendly store. These are to be presented according to the given format: Section $1\mathrm{.}0($a$)$ Heading: Introduction $($b$)$ Criteria: You are to provide a clear background and the nature of the business. Section $2\mathrm{.}0($a$)$ Heading: Conduct a thorough market analysis to identify the eco$-$friendly products market's current trends, consumer preferences, and competitive landscape. $($b$)$ Criteria:$($i$)$ You should complete a detailed, clear, and $($ii$)$ rational evaluation of market analysis. $($show the market analysis$).($iii$)$ Analyze the strengths, weaknesses, opportunities, and threats $($SWOT analysis$)$ for David's store. Section $3\mathrm{.}0($a$)$Heading: Develop a strategy to establish a strong online presence for David's store $($b$)$ Criteria: $($i$)$ Suggest ways to optimize the store's website for search engines $($SEO$).($ii$)$ Determine which e$-$commerce platforms $($e$.$g$.,$ Amazon, Etsy, Shopify$)$ are suitable for expanding the store's online reach.$($iii$)$ Outline a social media marketing plan for David's stsore, including the platforms to be used $($e$.$g$.,$ Instagram, Facebook, Pinterest$).($iv$)$ Describe the content strategy that includes eco$-$friendly living tips, product highlights, and engaging with the eco$-$conscious community. Section $4($a$)$ Heading: Provide strategies to help David's store differentiate itself from larger competitors. $($b$)$ Criteria: $($i$)$ Suggest unique selling propositions $($USPs$)$ that differentiate David's store from larger competitors. $($ii$)$ This include exclusive product lines, personalized customers service, or a strong commitment to environmental causes.$($iii$)$ Encourage innovation, such as introducing innovative eco$-$friendly products of packaging solutions that competitors do not offer. Section $5\mathrm{.}00($a$)$ Heading Highlight the potential benefits of the proposed strategy for David's eco$-$friendly store. $($b$)$ Criteria: $($i$)$ Emphasize the potential benefits of the proposed marketing strategy for David's eco$-$friendly store,$($ii$)$ such as increased brand visibility,$($iii$)$ greater customer engagement, $($iv$)$expanded market reach, and$($v$)$ ultimately, improved sales and $($vi$)$ sustainability impact. $($vii$)$This additional detail should provide a clearer understanding of the expectations for each component of the marketing strategy assignment. Section $6\mathrm{.}00($a$)$ Summary $($b$)$ Criteria: Provide $($i$)$ a concise summary of the key components of the marketing strategy,$($ii$)$ including online presence, social media, $($iii$)$market analysis, and $($iv$)$ differentiation strategies.$-$ Sent at $1\mathrm{.}44$ am on $2/25/2024$