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Cheryl is gathering information about a food brokerage company to prepare for sales dialogue. She knows their motivation for buying, whom they currently purchase supplies

Cheryl is gathering information about a food brokerage company to prepare for sales dialogue. She knows their motivation for buying, whom they currently purchase supplies from, and the company

s available budget. Cheryl has gathered information about the

_____.

buyer

selling situation

company

products and services offered

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