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Chevrolet has seen many of the Lincoln commercials and wants to figure out their new campaign ideas. There are 3 main groups of customers segmented.

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Chevrolet has seen many of the Lincoln commercials and wants to figure out their new campaign ideas. There are 3 main groups of customers segmented. One group has an average head of household age group of 25 and buys an average of 1 car in a family over the last 3 years. Another group is age 35 with an average of 2 cars and the last group of 50 year olds has an average of 4 cars. 0 What kind of method would you use to segment these groups and why? 0 If Smith comes in and is 40 years old and has bought an average of 3 cars, using the method you described in part a, figure out which group is Smith closest to

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