Chicken! Driving Growth in the Poultry sector by Increasing the Supply of Processed Broiler Meat In the late 1970s, BiLAC identifed poultry rearing an a source of income for the lindein, particularly the poor women. However, local chickens want panerally under-nourished, and brac mail and ugg rukh wr poor in villigin In the mainly DObos BRAC partminid in a participatory action swhich programme aimed at inchinting the productivity of small flocks of hans in village conditions and to dawilog a niplicable smallholder model, the succes of which lind to the development of the national broiler chickin inchritry. BRAC The model invelvid woman in a chain of activition in vaccinators, hatchery operators, chickin chicken HEALTHY CORKI meaning fond sailor, producer of hatching agge and in producer of eggs for the mariout. Credit as well as marloiting win integrated into the model Dwir timi, BRAC social enterprise wine sit up to facilitate each of these activites. BRLAC Chickin, aitablished in 2004, win the final link within this chain. The shiphe was established to mait growing demands for drewand chickin im Large metropolitan arias, by purchasing chickens from BRAC's poultry maring farms, other commercial farm, and rural farmani. BRACT hickin baday Whin BRAC's Chickin enterprise became a kay local supplier of KFC -er of the world's inuit popular chickin frit food chairm which has more than 11,000 rinitaurants in awir BO countrie; it represented a significant accomplishmint for what had started in i pratiroots experiment in the 1807th to create income pininating opportunities for the poor and improve the poultry sicker in Bangladesh. Today BRAC's poultry operation include poultry farms that produce high-youid workition of ding-old chicks, commercial broker farm that produce adult chickens, a broiler processing plant and a poultry ininn diagrambies liberitory. With the only automated plant of its kind in Bangladesh, the afterprion curintly precises apprecimibilly 10,000 birth pir dir, which and souroad from a large number of independent rural farmin. Thi plant purchaim chicking from HLAC's commercial broker farms and indupindant farmer, and sells the drained meat to a variety of customin including large reitauranti, hotin, suparmarouts and swan individual households. Gwin that the demand for poultry what and eggs ililexawich the supply, the poultry opinitions nimain in important source of support for the maral armani while driving growth in the sictor and increasing the supply of high-yield warinity chicks and precised broiler mail. In miporn to the fluctuations in the miroit, BRAC Chicoin hopes to further shift its production fo mady-te-back mail In thi nandy to-cook market, BRAC chicken has greater control over the wailing price of products, although BRAC still Lacks control over the price of chicken meat. As a panther of thi packaged poultry meat market, BRAC Chickin him not in high standard for ready to-cook chicken in Bangladesh. It is er of two major players in thi proce and mint mirkoit, holding 40 percent of thi marit whine. Exintually, BRAC Chickin released and chicken products for proairy stonin, including chicken nuggets and chicken wings. With comnumer increasingly demanding healthy and convenient food options, BRAC Chicken plan to expand it chickcan promising sparation and introduan monk variity in its product line. As the increased demand for poultry writ him ipurnid in increase in demand for day-eid chicks, BRAC Poultry has soaked up its production to mium sufficient supply to BRAC Chicken. BRAC's poultry nearing farms who plan to incrainin their capacity to sores this growing demand. At a planen balls Progissina Capacity: It metric ton downand chickin (raw) 2 matric ton froomm chickoin (ready to-back ) products 17 types of frenin chickin (ready to ooch) products Page 1 of 2 KIDS For THOSE WHO CARE! NUGGETS NUGGETS " BAR-B-0 BAR-B-Q CUTLET PATTIES WINGS Questions 1. From the perspective of the "Processors" of Packaged Chicken and other Fracan Products, in a Manager of the Quality Control Department, what are the assential Characteristics of Standardization that you will an looking for in measuring the standards to produce and sall 'BRAC Chicken' products for their customerat Explain with relevant reasoning by taking your own choice of the characteriation of itandindication factors # marks] Suppean you wo the Distribution Manager of BRAC Chicken; what specific legally defined moday's of transportation will you be having in your carrier for affectively distributing the finished packaged products to the retail outlets in the urban areas of Bangladesh. [6 marka] 3. "Packaging is an casential function in Marketing, and when consumer goods are packaged, it should be done with proper care and attention. How down BRAC Chicken applies and maintains the packing materials and now inventions in the packaging of the Chicken and other Frosun Products. Discuss the respective points with proper clarification from the parapacties of BRAC Chicken. [a marka]