Chicken prices skyrocket in Penang markets. GEORGE TOWN: Fresh chicken at wet markets here now cost between RM10.50 and RM12.00 per kg. The price has increased at least six-fold, each time about 30 sen per kg since the end of March. Poultry seller A.T. Lim, in his 40s, said they too were unsure of the reason behind the price increase, noting that they received their supplies at RM9.50 per kg, some even RM10 per kg. "There have been multiple hikes since late last month. Now, we have no choice but to set the retail price at RM10.50 per kg and some even higher. "We do see price increases every fasting month, but this is the highest hike ever," he told the New Straits Times this afternoon. Lim said due to the steep increase, many customers have also stayed away from chicken meat." In my case, my business has dropped by 30 per cent, but what choice do I have? It is not that I am making huge profits," he said. Sources: NST online 16 April 2021 https://www.nst.com.myewsation/2021/04/682854/chicken-prices-skyrocket- penang-markets a) Briefly discuss two (2) possible factors that have caused chicken farmers to increase the price of fresh chicken to the poultry sellers? (3 marks) b) Based on the situation described in the article, what will happen to the price and quantity in the market? Draw the appropriate diagram to support your explanation. (4 marks) c) With appropriate illustration, briefly discuss an appropriate form of price control to protect consumer especially during the festive season. (4 marks) d) Based on your answer in (c), briefly explain two (2) outcomes of exercising such form of price control