Marketers use video games to influence consumer behavior, towards loyalty programs, purchasing, and for health service reminders. Recent research looked at whether a video game with an environmental theme played on a cell-phone app could influence customers to reduce their household energy consumption. The results of the research showed all of the following EXCEPT: a. Video games with environmentally sustainable messages yielded some level of environmental learning among gamers. b. Gaming households did not engage in energy-efficient behavior or adjust their thermostat settings. c. Gaming households did reduce their energy bills by adjusting their thermostat settings. d. Gamers changed their attitudes towards behaving in smart, energy-efficient ways