Chick-Fil-A Business Case (75 Points) Task: Develop A Strategic Plan to Attract Young Professionals to Become an Owner/Operator of a Chick-Fil-A Franchise. The goal of this assignment is to get you to start thinking strategically in a more organized manner about how you will go about managing a business, from formulating, implementing, and evaluating a strategy to achieve competitive advantage in the marketplace. Narrative: You have been hired as a management consultant at Chick-Fil-A to develop a strategic plan that will motivate young professionals graduating from college to work at Chick-Fil-A with the goal of owning their own franchise. Chick-Fil-A have the various departments: 1. Front House Operations: Hospitality Cash and Coupon Management Front Counter Food Safety 2. Back of House Operations Inventory Management Food Handling & Preparation Kitchen Food Safety 3. Talent Human Resources Performance Management Talent Management Associate Engagement Payroll 4. Marketing Creative Design Internal / External Marketing Campaign Social Media Marketing Donation/Fundraising Management 5. General Leadership & Management Leader of Team Small Business Ownership P&L Management Process Management & Improvement In developing your strategic plan, make sure you utilize the following management concepts below in your response. MAKE SURE 1-10 IS IN THE PAPER AND LABELED: 1. Four Management Functions (10 points for integrating the concept into your strategic contingency plan) 2. Four Management Resources (10 points for integrating the concept into your strategic contingency plan) 3. Sustainable Competitive Advantage (5 points for integrating the concept into your strategic contingency plan)

4. Focus Differentiation Strategy (5 points for integrating the concept into your strategic contingency plan) 5. SWOT Analysis (10 points for integrating the concept into your strategic contingency plan) 6. Customer Value Proposition (5 points for integrating the concept into your strategic contingency plan) 7. Value Chain (5 points for integrating the concept into your strategic contingency plan) 8. Corporate Social Responsibility (5 points for integrating the concept into your strategic contingency plan) 9. Triple Bottom Line (15 points for integrating the concept into your strategic contingency plan) 10. Core Competency (5 points for integrating the concept into your strategic contingency plan) Resources for