Childhood friends Sheldon Fowler and Leonard Cooper began working together to create a line of cleaning products that are beautifully designed, don't smell like chemicals, and are attractive enough not to be hidden away under the sink. Their company, Simple Simon, strives to source products that come from plants, never tests products on humans or animals and ensures that its products are safe for every surface, especially the Earth's. Simple Simon was the first company to mass market a concentrated laundry detergent in the United States that provided consumers with the opportunity to reduce the amount of packaging and waste associated with the packaging. Simple Simon emphasizes the customers and generate sales. ssue of social responsibility as a strategy to connect with

a$.$ greenwashing

b$.$ consumerism

C$.$ community relations

d$.$ sustainability

e$.$ ethical